Hammer Price Privacy Policy

Last Updated: May 13, 2026

This Privacy Notice (“Privacy Notice”) sets forth the privacy practices and policies of Hammer Price Data Solutions, LLC and our subsidiaries and affiliates which display this notice (“Hammer Price,” “us,” or “we”) in connection with our websites and online services (the “Sites”), as well as through any offline interactions we may have with you (collectively, the “Services”). This Privacy Notice describes the information about you that we collect through the Services, and how that information is used and shared. This Privacy Notice only addresses our own information practices. This Privacy Notice does not apply to information collected or received through other means, or to information collected by any third party, including websites or applications we may link to. This Privacy Notice also does not apply to anonymized or aggregated data which does not identify individuals.

We may, from time to time, revise or update this Privacy Notice. This may include making changes to the way we collect, maintain and store information. If we make changes to this Privacy Notice, we will update the effective date at the top of this Privacy Notice accordingly. Please check the “Effective Date” to see when this Privacy Notice was last revised.

  1. WHAT INFORMATION WE COLLECT ABOUT YOU AND HOW WE USE IT
  2. 1.1 We may gather several different types of information about users of our Services, including first and last name, home or other physical address, contact information (including email address and telephone number), social security number, identification cards and numbers (such as driver’s licenses, passports or other photo identification), other identifiers that permit you to be contacted online or offline, date of birth, age, sex, marital status, purchase history, selling history, data about past transactions with us or those we represent, consignment contracts and other contractual obligations, your interests (such as your interests in particular vehicles or kinds of vehicles), opinions, evaluations, comments, social status, disciplinary actions and financial and payment information (such as bank letters, bank account information, tax certificates, credit reports, loan records, and credit cards). We also collect information about your use of our Sites, and our transactions or other communications. We use the information we collect to operate our business, including the Sites and for other purposes permitted or required by law. In general, we may use the information we gather.

    Below, we explain more about specific information collection and use.

    1.2 Information You Provide to Us: We gather and retain personal information about you when you voluntarily submit it to us. For example, if you choose to register for an account or make an inquiry into a certain vehicle, we will retain the data you submit to respond to your inquiry and/or request, and for our records. We also collect information relating to purchases, communications or other transactions you may engage in with us. This may include payment information (such as payment card details and billing addresses), order details, auctions you attended, shipping details, and other information.

    1.3 Automatically Collected Information:

    1.4. Social Networking Activities

    Our Sites may include the ability for you and other users to link to and share information on social networking websites. The Sites may include the ability for you and other users to share information with other individuals. We may receive information about you when you choose to post or otherwise share information about our Services on social networking websites, or when you or others post or share information on social networking sites or on other websites or services. Our sites may also permit you to email particular listings to another individual. We may use such information about you in a variety of ways, including to understand your interests, to administer the Sites and enhance your experience with the Services, and to communicate with you about the Services and new offerings associated with the Services.

    1.5. Subscription and Payment Processing: Hammer Price offers optional paid subscription plans, which can be purchased through Apple’s App Store or Google Play. These third-party app stores manage all payment processing, including billing, subscription management, and cancellation. We do not directly collect or store your payment information. By subscribing, you agree to the pricing and renewal terms outlined by the platform through which you subscribed. You may cancel your subscription at any time through your Apple or Google account settings. Hammer Price does not directly collect, process, or store payment card information associated with subscriptions purchased through these marketplaces.

    1.6. Other Sources: We may collect information about you from third-party sources, including from individuals authorized to promote the sale of or sell vehicles (including dealers). We may also collect information about you from companies we represent or our affiliates, or from other companies that collect or analyze information about consumers or users. Examples of information we receive from third-party sources include: (1) information about you from dealers and our affiliates such as when you are interested in a vehicle, including to register you for an auction with your permission; (2) information from dealers, our affiliates, and other sources to help anticipate consumer trends and needs; (3) information provided from sources you have authorized to share information with us, either on our Site or via third-party applications, devices, websites, or other digital interfaces; (4) credit checks and reporting; (5) information from individual users (such as friends or acquaintances) who may forward you auction listings from our site using our “Alert a Friend” feature; and (6) other similar types of information. We may also gather information from other third parties with their own privacy practices and policies. We may combine information obtained from other sources with information we collect ourselves.

  3. WHEN INFORMATION WILL BE SHARED OR DISCLOSED
  4. 2.1. We may use and share the information that we collect about you in the following situations:

  5. YOUR PRIVACY CHOICES
  6. 3.1. If you no longer want to receive marketing-related emails from us, you may opt out of receiving such communications by clicking the “unsubscribe” link at the bottom of any marketing email you receive from us. Please note that even if you opt out from receiving marketing emails, we may still send you other communications, such as service-related communications.

    3.2. You may refuse to accept cookies managed by your browser by adjusting appropriate setting on your browser. However, if you restrict the use of cookies you may be unable to access certain parts of our Sites.

    3.3. We use Google Analytics, which uses Cookies to collect and analyze information about use of the Sites and report on activities and trends. This service may also collect information regarding the use of other websites, apps and online resources. We do not control Google’s tracking technologies or how they are used. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/. You may be able to opt out of certain Google uses of your data by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.

    3.4. If you maintain an online account with us, you may access and update your information by logging on to your account. You may also contact us to request to update your information (see the “Contact Us” section below.)

  7. SECURITY
  8. We take steps to protect the user data we collect against unauthorized access. However, please note that no business can guarantee information security 100%.

  9. CHILDREN’S PRIVACY
  10. If you are under the age of 18, please do not use or access the Sites in any way. Hammer Price does not knowingly collect personal information via the Sites from anyone under 18 years of age.

  11. CONTACT US
  12. If any member of the public or employee has any questions, they can submit all concerns via email to Hammer Price’ Privacy Officer at support@hammerpricelive.com. Alternatively, a question or concern may be submitted anonymously via mail c/o:

    Privacy Officer
    Hammer Price
    One Classic Car Drive
    Blenheim, ON Canada
    N0P 1A0
    T: + 1 519 352 4575

  13. ADDITIONAL CALIFORNIA NOTICE
  14. 8.1. If you are a California resident, the following provisions apply to our processing of information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household subject to the California Consumer Privacy Act (“California Personal Information”). For such residents, the provisions of this Section prevail over any conflicting provisions in our Privacy Notice.

    8.2. Personal Information We Collect about California Consumers:

    8.3. Use of Personal Information about California Consumers:

    8.4. Your California Privacy Rights:

    8.5. Requests to Exercise Your Rights:

    8.6. Nondiscrimination:

    8.7. Verification Process:

  15. EUROPEAN REGULATION 2016/679 (GDPR)
  16. 9.1. For those conducting business with one of our European entities, we undertake to comply with the provisions of applicable regulations, in particular those European Regulation 2016/679 on the protection of personal data, which entered into force on 25 May 2018 (hereinafter “GDPR”).

    9.2. The Data Collected and Collection Procedures: Please refer back to “What Information We Collect About You and How We Use It”.

    9.3. Legal Basis for Processing:

    9.4. How We Use Your Data: Please refer to clause 1.1.1 through 1.1.13, 1.2, 1.3, 1.4, 1.5, and 2.

    9.5. Transfer of Personal Data:

    9.6. Rights and How You Can Exercise Them:

  17. UAE FEDERAL DECREE BY LAW NO. (45) OF 2021 CONCERNING THE PROTECTION OF PERSONAL DATA
  18. 10.1. For those conducting business with one of our United Arab Emirates (“UAE”) entities, we undertake to comply with the provisions of applicable regulations, in particular those under Federal Decree by Law No. (45) of 2021 Concerning the Protection of Personal Data (the “Data Protection Law”).

    10.2. The Data Collected and Collection Procedures: Please refer back to “What Information We Collect About You and How We Use It”.

    10.3. Legal Basis for Processing:

    10.4. How We Use Your Data: Please refer to clause 1.1.1 through 1.1.13, 1.2, 1.3, 1.4, 1.5, and 2.

    10.5. Transfer of Personal Data:

    10.6. Rights and How You Can Exercise Them:


Terms of Use of HAMMERPRICELIVE.com

This is the Acceptable Use Policy agreement for http://hammerpricelive.com. This Site is owned and operated by Hammer Price Data Solutions, LLC (“Hammer Price”)

Copyrighted Information

Unless otherwise noted, all information, text, articles, data, images, or other materials contained on any page within this Site are copyrighted by HAMMER PRICE or a third party (the "Copyright Holder"). Title to such copyrighted materials will at all times remain with the Copyright Holder. You may not edit, modify, or make commercial use of such copyrighted materials without the express, prior written consent of the Copyright Holder. You may only use, download, or copy any materials contained on the Site for informational and non-commercial or personal use in accordance with these terms and conditions. You may not reproduce, distribute, or retransmit the information contained on this Site for any other purpose. Hammer Price. MAY REVOKE ANY OF THE FOREGOING RIGHTS, AS WELL AS ANY ACCESS AND USE AUTHORIZATIONS GRANTED TO USERS OF THE SITE AT ANY TIME.

Use of Site

HAMMER PRICE provides the information contained on this Site only on the express conditions herein provided. By using any of the functions on this Site, you agree that you will use the information provided only for your non-commercial, personal use. You agree not to distribute or transmit, modify, reuse, report, or otherwise use such information for public or commercial purposes. You further agree that a breach of this Agreement by you will cause irreparable harm to Hammer Price, and that HAMMER PRICE shall be entitled to injunctive relief without the need to prove irreparable damages.

You may not access, extract, scrape, reproduce, distribute, or otherwise use Hammer Price data through automated means or outside of the authorized interfaces provided by the Company, except as expressly permitted in writing. Any attempt to circumvent subscription limitations, authentication mechanisms, access controls, or API usage restrictions is prohibited including systematic downloading, bulk export, or extraction of large portions of Hammer Price datasets.

Access to Hammer Price data for commercial or enterprise purposes is permitted only through authorized interfaces provided by the Company and requires a separate commercial agreement with Hammer Price. Access to Hammer Price application programming interfaces (“APIs”) is governed exclusively by separate written API license agreements and applicable API documentation. Nothing in these Terms grants any right to access or use Hammer Price APIs except as expressly authorized under such agreements.

You may not compile, aggregate, or otherwise use Hammer Price data obtained through the Site, App, or Services in a manner that enables the creation of a dataset, database, or information service that is substantially similar to or competitive with the Hammer Price dataset or Services.

You may not access the Services in a manner that exceeds reasonable request volume or that bypasses or circumvents any access controls, authentication mechanisms, rate limits, or other technical safeguards implemented by Hammer Price to protect the integrity of the Services.

You may not use any Hammer Price data, content, or Services to train, develop, or improve any artificial intelligence, machine learning, or automated decision-making systems without the express written permission of Hammer Price.

You may not sell, license, sublicense, distribute, or otherwise commercially exploit Hammer Price data except as expressly permitted by a separate written agreement with Hammer Price.

Accuracy of Information

HAMMER PRICE uses commercially reasonable efforts to assure the accuracy of the information on this Site. All Information contained on this Site, however, may be changed and updated at any time without notice, and it may contain errors or inaccuracies. This Site also contains information provided by third parties. HAMMER PRICE makes no representation or warranty regarding the accuracy, truth, quality, suitability, or reliability of such information, and HAMMER PRICE is not responsible for any errors, omissions, or inaccuracies contained in any information provided by such third parties.

Limitation on Liability

THE ENTIRE CONTENTS OF THIS SITE ARE PROVIDED "AS IS," AND HAMMER PRICE MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT OF ANY KIND WITH RESPECT TO THIS SITE OR ITS CONTENTS. NEITHER Hammer Price, NOR ANY OF ITS OFFICERS, DIRECTORS, EMPLOYEES, OR OTHER REPRESENTATIVES WILL BE LIABLE FOR DAMAGES OF ANY KIND ARISING OUT OF OR IN CONNECTION WITH THE USE OF THIS SITE OR ANY INFORMATION CONTAINED HEREIN, EVEN IF ADVISED OF THE POSSIBILITY THEREOF.

HAMMER PRICE assumes no responsibility, and shall not be liable for any damages to, or viruses that may infect your computer equipment or other property on account of your access to, use of, or browsing on the Site, or your downloading of any materials, data, text, images, video, or audio from the Site.

Links to Third-Party Sites

Any other websites that are accessible via link on this Site are not under the control of Hammer Price. HAMMER PRICE is not responsible for the content of any linked site or any link contained in a linked site, or any changes or updates to the information contained in such sites. HAMMER PRICE provides the linked sites to you only as a convenience, and the inclusion of any such link on the Site does not imply Hammer Price’ endorsement of the site, the organization operating such site, or any products or services of that organization. Your linking to any off-site pages or other sites is entirely at your own risk.

Site Access Limited License

RM grants you a limited license to access and make personal use of this Site and not to download (other than page caching) or modify it, or any portion of it, except with express written consent of Hammer Price. This license does not include any resale or commercial use of this Site or its contents, and you agree that you will not use any robot, spider, other automatic device, or manual process to monitor or copy our web pages or the content contained herein without our prior expressed written permission. You agree that you will not use any device, software, or routine to interfere or attempt to interfere with the proper working of our website or any online auction being conducted on our Site. You may not frame or utilize framing techniques to enclose any trademark, logo, or other proprietary information (including images, text, page layout, or form) of HAMMER PRICE and our affiliates without express written consent. You may not use any meta tags or any other "hidden text" utilizing Hammer Price’ or its affiliates' names or trademarks without the express written consent of Hammer Price. Any unauthorized use terminates the permission or license granted by Hammer Price. You are granted a limited, revocable, and non-exclusive right to create a hyperlink to the homepage of HAMMER PRICE so long as the link does not portray Hammer Price, its affiliates, or their products or services in a false, misleading, derogatory, or otherwise offensive matter. You may not use any HAMMER PRICE or affiliate logo or other proprietary graphic or trademark as part of the link without express written permission. You agree that you will not take any action that imposes an unreasonable or disproportionately large load on our infrastructure. Much of the information on our Site is updated on a real-time basis and is proprietary or licensed to HAMMER PRICE by our users or third parties. You agree that you will not copy, reproduce, alter, modify, create derivative works, or publicly display any content from our website without the prior expressed written permission of HAMMER PRICE or the appropriate third party.

Materials Submitted to HAMMER PRICE in Print or on Website

If you send any communications or materials to the Site by electronic mail or otherwise, including any data, questions, comments, suggestions, or the like, all such communications are, and will be, treated as non-confidential and non-proprietary. Anything you transmit or post may be used by HAMMER PRICE or its affiliates for any purpose, including, but not limited to reproduction, disclosure, transmission, publication, broadcast, and posting. Furthermore, HAMMER PRICE is free to use, without any compensation to you, any ideas, concepts, know-how, or techniques contained in any communication you send to the Site for any purpose whatsoever, including, but not limited to developing, manufacturing, and marketing products and services using such information.

Revisions to Acceptable Use Policy

HAMMER PRICE may at any time revise this Acceptable Use Policy by updating this posting. Since you are bound by this Acceptable Use Policy, you should therefore periodically visit this page by clicking the Acceptable Use Policy hyperlink at the bottom of the HAMMER PRICE webpages to review the then-current Acceptable Use Policy.

Governing Law

This Acceptable Use Policy shall be interpreted in accordance with the laws of the Province of Ontario, Canada, without regard to choice of law principles. Any dispute, claim, or controversy arising out of or relating to this Acceptable Use Policy or the breach, termination, enforcement, interpretation, or validity thereof, including the determination of the scope or applicability of this Acceptable Use Policy shall exclusively be subject to arbitration, and shall first be subject to mediation as a condition precedent to arbitration. If mediation is unsuccessful, the parties shall proceed to arbitration near Toronto, Ontario, before one arbitrator and all proceedings shall be conducted in English. The mediation and arbitration shall be administered by JAMS pursuant to its Comprehensive Arbitration Rules and Procedures or pursuant to JAMS’ Streamlined Arbitration Rules and Procedures. Judgment on the award may be entered in any court having jurisdiction. This clause shall not preclude the parties from seeking provisional remedies in aid of arbitration from a court of appropriate jurisdiction. In the event that either party brings action against the other, arising from or relating to this Acceptable Use Policy, the prevailing party, as determined by the arbitrator or court, shall be entitled to recover its reasonable attorneys’ fees and costs, including through appeals.